Tôn Đông Á — 25 Years
Creative · Event · 2024

Tôn Đông Á — 25 Years

Tôn Đông Á

The idea. 25 years of transformative growth — honoured through heritage and innovation.

A 25th-anniversary celebration that turned a steel brand’s milestone into a night of living heritage.

“Flow of Time”, a contemporary dance, and “Golden Heritage”, an áo dài showcase weaving together the KING, WIN and SVIET brands, honoured Tôn Đông Á’s quarter-century of growth — heritage and innovation on one stage.

The 25th-anniversary gala stage for Tôn Đông Á.
The 25th-anniversary gala stage for Tôn Đông Á.
Guests explore the brand’s 25-year journey exhibition.
Guests explore the brand’s 25-year journey exhibition.
Performers open the ceremony under a wall of light.
Performers open the ceremony under a wall of light.
“Flow of Time” — a contemporary dance tracing the brand’s roots.
“Flow of Time” — a contemporary dance tracing the brand’s roots.
“Golden Heritage” — an áo dài showcase across KING, WIN and SVIET.
“Golden Heritage” — an áo dài showcase across KING, WIN and SVIET.
A solo performance brings heritage motifs to life.
A solo performance brings heritage motifs to life.
A full house for the milestone celebration.
A full house for the milestone celebration.
Lighting and stagecraft built for a landmark night.
Lighting and stagecraft built for a landmark night.
Áo dài as living heritage, centre stage.
Áo dài as living heritage, centre stage.
The finale — 25 years honoured in light and motion.
The finale — 25 years honoured in light and motion.
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