Why Email Accessibility Is Important for every Business?

In this modern digital fast-paced era, email marketers are focused on sending a perfect email experience to its subscribers. There are many things to consider like email content, design, subject lines, the right time to send and so on. It is not an easy task to craft an email to make sure that your subscribers will be engaged and anticipate to receive an email from your brand or your company.

All of these necessary steps that you need to do in order to get the conversion you need and scale up our business. Although you might have thought that you’ve got every subscriber covered, you might have missed a significant amount of subscribers. You might have subscribers with visual, physical, cognitive and neurological disabilities.

According to the World Health Organisations (WHO) About 15% of the world's population lives with some form of disability, of whom 2-4% experience significant difficulties in functioning. The global disability prevalence is higher than previous WHO estimates, which date from the 1970s and suggested a figure of around 10%.

This global estimate for disability is on the rise due to population aging and the rapid spread of chronic diseases, as well as improvements in the methodologies used to measure disability. Source: http://www.who.int/disabilities/world_report/2011/report/en/ What is Email Accessibility? This means that people with disabilities who are using assistive technologies don’t miss out an important information when they receive an email from you.

The assistive technologies may include:

• Screen readers, software that provides an interface for visually impaired users to navigate computers, websites, and email by reading out text or converting information to a Braille display.
• Magnifiers, which assist visually impaired users by making text larger.
• Joysticks, which provide an alternative to mouse-based navigation.
• Eye-tracking technology, which allows people to control computer interfaces with eye movements.
• Sip-and-puff technology, which allows people to control computer interfaces by inhaling and exhaling.